MyBeanJar Lets Developers Mine RewardWare Gold
New York, Dec. 16, 2013─ MyBeanJar’s plug ‘n play RewardWare gives publishers a new way to mine additional resources out of their content. RewardWare captures and extends the excitement of winning, and creates a new layer of brand engagement and revenue.
MyBeanJar (MBJ) is the first all-in-one reward delivery and mobile redemption wallet. Players win real targeted offers for achievements sponsored by popular brands, delivered into a simple mobile wallet app that reminds them to cash in at the right time and place.
Sponsors and Publishers seize this reward instance, and meld it into a positive brand engagement. According to company co-founder David Chodosh,
“MyBeanJar extends the ‘lean-forward’ feeling of winning, and helps publishers earn incremental income, acquire new users, and cross-promote their titles to others in the MBJ network. As RewardWare makes the content stickier, it increases opportunities to monetize from other ad schemes and in-app purchases as well. MBJ continues to engage postgame, prompting incentivized actions that sustain customer connections with brands and content.”
About BeanJar, Inc.
BeanJar, Inc. is the developer of MyBeanJar™, the new end-to-end mobile marketing RewardWare platform that can be integrated into any content to monetize, drive store traffic, give players free stuff they want, and allow instant reward redemption from a simple mobile wallet.
For more info see attached infographic, visit http://www.MyBeanJar.com
To download the SDK, contact firstname.lastname@example.org
MyBeanJar™ ©2013 BeanJar, Inc. Patent Pending
A recent article in the Wall Street Journal (October 10th, 2013) spoke to the growing importance of mobile advertising. Citing statistics from the Mobile Advertising Bureau, the article stated that mobile-ad spending is up from $1.2 billion in the first half of 2012 to $3 billion in the first half of this year. Gail Tifford, senior media director of Unilever’s North America business is quoted as saying, “Shifting dollars to mobile is a ‘no-brainer’ when you look at the time consumers are spending on their devices.” The article went on to reference a recent study by eMarketer stating that adults in the U.S. are expected to spend an average of two hours and 21 minutes a day on smartphones and tablets this year, excluding time spent talking on the phones. Despite the fact that mobile’s share of total online ad spending in the U.S. more than doubled to 15% during the first half of the year, “There remains a ‘big imbalance’ between the large amount of time consumers spend on mobile and how much is being spent on ads”, said Vik Kathuria, a managing partner at MediaCom.